Multi Channel Project Manager - Neurology
Fixed term contract until end 2018
West London Based
Our client is a leading science and technology company in healthcare, life science and performance materials. Around 50,000 employees in 67 countries work to further develop technologies that improve and enhance life - from biopharmaceutical therapies to treat cancer or multiple sclerosis, cutting-edge systems for scientific research and production, to liquid crystals for smartphones and LCD televisions.
They have a global strategic priority to transform the organisation through Digitalization, and to become a Digital leader by 2020.
Therefore the successful implementation and acceleration of Multi-Channel Marketing (MCM), is critical in supporting this transformation and to strengthen their customer engagement effectiveness.
Positioned within the Commercial Excellence department, this new role will support marketing teams in the creation of customer engagement plans. Acting as a project manager and "Channel Orchestrator", the role will have local ownership of the digital platforms and will execute content campaigns via the digital channels.
Close collaboration with local and global marketing and business technology teams, will be vital in developing engaging Multi-Channel plans and tailored content and solutions for each customer segment. The cross functional team approach will extend to include the medical, communications, legal, compliance and market access teams.
With a background in marketing / digital marketing / project management, you will be pivotal in the acceleration of multi-channel marketing implementation across the UK and Ireland business. By establishing a KPI and measurement framework, you will champion "customer experience" and support the commercial teams' view on MCM success. Furthermore, the role will deliver customer insights to the business using analytics to optimise channel selection and refine the deployed multi-channel approach.
The role will come with a Highly Competitive Basic Salary, Bonus and Benefits package.
Please apply online or call CHASE on 0131 553 6644