DIGITAL BRAND MANAGER - CHESHIRE
Our client is a privately-owned company which allows them the freedom to decide which research they invest in.
They have a strong code of ethics and conduct and have a commitment to ethical and social responsibility.
They have medicines within Cardiovascular, Neonatal and Respiratory, and one of their main objectives is to become world leaders within respiratory medicine.
As part of their continued development, they have created a new Digital Brand Manager position that will work across their portfolio of products focusing on the Digital Marketing side.
-Coordinate with the wider marketing team to adapt marketing campaigns to create digital and online aids that support the brand(s) achieve both long term and short term business goals;
-Ensure all digital campaigns, materials and initiatives are in line with both the UK and Corporate Brand Strategy, whilst ensuring full adherence to the ABPI Code;
-Establish strong internal working relationships within the wider marketing team, the field force, and medical team to ensure effective creation and deployment of digital strategies /campaigns;
-Represent the company/marketing team at both internal and external events.
-The job holder must be able to demonstrate a sound understanding of the current NHS, including key stakeholders/decision makers, prescribing functions, Respiratory KOL's treatment priorities and evolving guidelines;
-Strong communication skills at all levels within both the organisation and within the NHS are essential;
-The post holder will be required to engage and work with colleagues internally in support of both their own plan and the wider marketing plan;
-Project management skills, coupled with proven experience of developing and implementing digital marketing campaigns/materials is essential;
The job holder must also be able to establish key metrics to track, record and report on the benefits of the digital and online strategies implemented and have the ability to amend and adapt these strategies to meet the needs of the business and customers;
Ideally, candidates will hold a relevant marketing or science degree, and have a good understanding
of marketing principles.
A Competitive Basic, Bonus and Benefits package will be offered.
To find out more please apply online or call Huw Nicholas on 0131 553 6644