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Brand Lead

Employment Type:
Permanent
Type of Job:
Marketing
Region:
South East England
Salary Description:
Negotiable
Currency:
UK Pound
Posted:
21-Sep-17
Recruiter:
Star Medical
Job Ref:
1709-99

Key responsibilities include:

* Marketing analysis, Insight development and Interpretation, with an understanding of the external environment. Key account, Payers, Patient Advocate in depth understanding
* Brand Planning, lead brand planning cycle
* Marketing implementation, translating brand plan into a strong actionable operational plan
* Channel Management, identifying and considering the strategic value of all possible potential channels for targeted customer groups
* Resource management
* People leadership - performance management of the team

The Ideal candidate will have/be:

* Educated to degree level or equivalent
* A detailed understanding of ABPI Code of Practice and its practical application in a business environment
* Substantial and sustainable sales/marketing/commercial/market research experience that should include working on a diverse brand mix (experience of new and mature)
* Product launch experience
* Market analytical and forecasting ability
* Flair for KOL management, ideally experience within relevant therapeutic area
* Strong strategic marketing, analytical and planning skills
* Leadership of multidisciplinary teams to effective implementation of strategy
* Clear communication style that will inspire and direct teams
* Knowledge and understanding of the modern NHS/HSE/Department of Health Ireland and how to influence it favourably.

Apply for this role now via this website, or contact Emma on 0161 914 7660

Star is a full service resourcing and outsourcing company which resources at all levels for pharmaceutical, medical devices and technology, clinical research and healthcare communications companies in the UK and Ireland on a headcount and outsourced basis. If you haven't heard from us within 7 working days of submitting your application, please assume that you haven't been successful on this occasion. We wish you the best of luck with your job search.

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