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Head of Trade, Category & Shopper Strategy

Employment Type:
Permanent
Type of Job:
Marketing
Region:
East Anglia
Salary Description:
Negotiable
Currency:
UK Pound
Posted:
20-Oct-17
Recruiter:
Star Medical
Job Ref:
1710-84

Key responsibilities include:

* Creating, developing and implementing trade and category strategies by channel and customer for the client
* Collaboration with the UK Sales and marketing heads across the company
* Designing, developing, and implementing annual trade and category plans by channel/account to accelerate growth across the brand portfolio
* Collaborating with the UK sales and marketing heads to ensure that all sales and marketing is coordinated to create synergy in-store
* Executing category management projects to optimise a large portfolio of retail brands and developing strategies to optimise the range and related merchandising
* Supporting sales team in retail pricing strategy and execution of retail price increases
* Creating, executing and rolling out best in class POS materials for the product portfolio
* Forecasting promotional and ATL uplifts in conjunction with sales and marketing
* Coordinating AOP budget and latest estimate process in line with LRP and annual P&L

The ideal candidate will have/be:

* Proven experience in leading a category or trade marketing role team ideally in an FMCG/consumer healthcare environment
* Proven track record of leading the implementation and evaluation of effective trade and category strategy, with a high level of knowledge of UK retail and national customers
* Management experience of financial reports, budgets and forecasting requirements
* In-depth knowledge of the UK OTC market landscape
* Understanding of the UK media landscape, including TV, press, PR, social and digital
* Educated to degree level

Apply for this Head of Trade, Category & Shopper Strategy opportunity now via this website, or call Emma Thomas on 0161 914 7660.

Star is a full service resourcing and outsourcing company which resources at all levels for pharmaceutical, medical devices and technology, clinical research and healthcare communications companies in the UK and Ireland on a headcount and outsourced basis. If you haven't heard from us within 7 working days of submitting your application, please assume that you haven't been successful on this occasion. We wish you the best of luck with your job search.

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