BRAND MANAGER - LEADING COMPANY - RESPIRATORY - BASED NORTH OF M25
This world class Pharmaceutical Organisation are consistently recognised as market leading innovators and pride themselves on developing high quality relationships in local markets and focusing on responding quickly and effectively to changing business needs. Their ongoing strategy ensures that they consistently add value and are perfectly in tune to the needs of the ever changing NHS.
An exciting role exists for a Brand Manager to work on their leading Respiratory brand.
Approximately 30% of your time will be focussed on Marketing Strategy and 40% on Brand Plan execution. The remaining time will be spent working closely with key internal and external stakeholders.
To support the development and implementation of the brand campaigns with a focus on their newly launched product, through sales team and multi channel working.
The Brand Manager will work with key clinical advocates including Specialists, lead GPs and nurses to ensure implementation of brand strategy.
The Brand Manager will work collaboratively with key stakeholders including area lead market, medical teams, channels and sales teams to implement brand campaigns.
Deliverables include key marketing campaign items e.g. promotional campaign material, remote detail material, service items, training support, meetings support material, materials development, approval, production and distribution as well as contributing to brand strategy.
WHAT THEY ARE LOOKING FOR;
* Significant pharmaceutical commercial experience with a strong performance track record particularly in new product launches in primary care
* Experience of supporting formulary uptake and defence
* Strong sales / marketing leadership with a successful track record of growing market share
* Experience of the UK market, with its unique NHS system
* Creative marketing capabilities and rigorous commercial business sense
This opportunity will offer a fantastic platform from which to build your career within this market leading Company. Real career progression is available.
A Highly Competitive Basic Salary and Excellent Flexible Benefits package and Bonus will be paid.
Please apply online or call Huw Nicholas on 0131 553 6444 for more information