Brand Lead - Respiratory - Based Home Counties
This world class Pharmaceutical Organisation are consistently recognised as market leading innovators and pride themselves on developing high quality relationships in local markets and focusing on responding quickly and effectively to changing business needs. Their ongoing strategy ensures that they consistently add value and are perfectly in tune to the needs of the ever-changing NHS.
An exciting role exists for a Brand Lead to work on a highly successful Respiratory brand.
You will support the development of brand strategy and lead the implementation of tactics through the Account teams. This includes the external strategy and commercial interaction with key customer groups within the particular therapeutic area, including clinical, governmental, national and regional payer groups to deliver positive outcomes.
Working with key internal stakeholders from Payer Evidence, Medical, Account Management, Senior Management and other Therapeutic Area teams, you will lead strategic planning for patient access (Value story/propositions) and communicate accordingly for the nominated brand.
You will also be responsible for the delivery of sales and customer value within defined resources. Accountable for all marketing team deliverables for key brand including area plan, tactical plan and support to local account-based working.
WHAT THEY ARE LOOKING FOR
You must have proven marketing experience and success, as well as excellent analytical and project management skills. Your marketing experience must demonstrate excellence in strategic planning and operational excellence as well as a successful track record in delivering results in a cross functional team.
You should also be able to demonstrate where you have worked collaboratively & led in a diverse environment.
A highly competitive basic salary and excellent flexible benefits package and bonus will be paid.
Please apply online or call Huw Nicholas on 0131 553 6444 for more information