Brand Lead - Rheumatology - Berkshire
Our client is an ambitious health business where people and quality of life come first. The experience of illness is personal, so they care about the things that matter to patients. As market leader, they team with partners to co-design health solutions around their innovative medicines for complex diseases, which improve standards of care. Helping people to be fit for work and family life is how they make a remarkable impact to the lives of men, women and children.
Due to an internal promotion, they are now seeking a Brand Lead to lead the marketing function and cross functional matrix team to define, develop, and deliver the brand strategy and tactical operation plans. You will achieve defined annual sales target by optimizing the use of promotional resource.
*Full line management responsibility for the people within designated team
*Lead the matrix team development and execution of strategic brand plans that aligns to global strategy while adapting to local affiliate insights and marketing dynamics
*Responsible for marketing budget allocation and overall brand team budget management
*Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
*Evaluate, localize, and execute brand strategies while creating innovative solutions to capitalize on market opportunities and deliver customer value
*Represent UK affiliate with global and area marketing teams regarding global and area brand campaigns
Qualifications & Experience
*Highly competent marketeer from within the UK Pharmaceutical industry
*Capability to lead cross functional team and excel in matrix environment
*Able to coach, manage and lead through line management and through influencing where there is no direct authority
*Demonstrates an understanding of the challenges faced by our customers and patients
*Relevant strategic and operational experience and proven track record of success
*Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
*Strong financial acumen; effective translator of business initiatives to, and from, economic and financial indicators
A Highly Competitive Basic Salary, Bonus and exceptional Flexible Benefits package will be provided.
Please apply online or call CHASE on 0131 553 6644
Reference Number: 31034