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Senior Product Manager - Nutrition

Employment Type:
Permanent
Type of Job:
Marketing
Region:
Scotland, Europe
Salary Description:
Negotiable
Currency:
UK Pound
Posted:
09-Jun-20
Recruiter:
Star Medical
Job Ref:
J20606

Senior Product Manager - Nutrition

England & Scotland

We have the pleasure of working with a fantastic and innovative nutrition company who specialise in nutritional supplements which manage malnutrition. Established over 10 years ago, their goal is to bring an innovative and fresh approach to delivering delicious and cost-effective oral nutritional supplements and clinical nutritional products that support malnourished patients and those at risk of malnutrition. We are looking for an experienced Product Manager to help build our clients brand, raise brand awareness and ultimately increase sales. The right candidate will be required to fulfil this role from their home.

Responsibilities:

* Ongoing analysis of product positioning, market, competitors, developing consumer insights and appropriate market responses
* Translate marketing plans into national and regional market strategies to include existing products and NPD
* Lead creative development to motivate the target audience to "take action" using all appropriate channels in order to meet the strategic objectives of the organization
* Measure and report performance of all marketing campaigns, and assess ROI and KPIs
* Oversee new and ongoing marketing and advertising activities
* Monitor product distribution and customer performance taking remedial action as appropriate
* Devise innovative growth strategies
* Work closely with the sales team, enabling them to meet their commercial objectives by providing them with appropriate tools and materials
* Manage social media presence and programmes to improve social media reputation and recognition
* Utilise data for marketing campaigns, interrogating the organisation's databases and internal and external data
* Manage the relationship and output of outside agency resource
* Continue to develop company website and on-line media performance programme
* Continue to develop CPD Programme
* Ensure successful implementation of planned re-brand of existing products
* Develop Commercial Opportunities working closely with Commercial and Projects manager.

Requirements:

* Proven working experience in product management
* Proven ability to develop product and marketing strategies and communicate recommendations to executives
* Experience in identifying target audiences and devising effective campaigns
* Excellent understanding of the full marketing mix
* Strong analytical skills partnered with a creative mind
* Data-driven thinking and an affinity for numbers
* Outstanding communication skills
* Familiar with all potential communication channels and marketing best practices

Please get in touch with Ben Chadwick to find out more

Star is a full service resourcing and outsourcing company which resources at all levels for pharmaceutical, medical devices and technology, clinical research and healthcare communications companies in the UK and Ireland on a headcount and outsourced basis. If you haven't heard from us within 7 working days of submitting your application, please assume that you haven't been successful on this occasion. We wish you the best of luck with your job search.

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